ANNE KLEIN

Advertising Campaign | 2022

Anne Klein’s Fall 2022 campaign, fronted by Gina Rodriguez, featured video billboards at Macy’s Herald Square, digital kiosks, and mobile ads driving shoppers to Macy’s during the holiday season. Print placements in The New York Times, Harper’s Bazaar, and Elle kept the brand top of mind. The campaign also partnered with the Fashion Scholarship Fund to highlight emerging Latina designers, including a Macy’s collaboration and a mentorship lunch with Gina Rodriguez during Hispanic Heritage Month.

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Lookbook Design, Email Design, Print Advertising, Social Media, Out of Home Advertising