Concept
Own Your Juicy | This campaign was built around a generation that embraces their individuality. They have their own opinions and do not want to be told what to do, how to be, what to think, or how to dress. The campaign incorporated a new cast of influencers, allowing them to express their personal style and create their own voice through the brand. The cast of girls participated in shooting their own portraits in collaboration with the photographer.
Role
Graphic Designer | Assisted Creative Director in producing all campaign assets, including Retouching Notes, Marketing Plan, Advertising Layouts, Web Banners, and OOH Advertising.
