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Juicy Couture Fall/Winter '16

Concept

Track is Back | The campaign was launched to celebrate 21 years of the Juicy Couture track suit. A ‘Global Girl Squad’ was created with 21 international influencers, each sharing how they wear their favorite Juicy Couture tracksuit.

Role

Graphic Designer | Assisted Creative Director in producing all campaign assets, including Retouching Notes, Campaign Guidelines, Marketing Plan, Advertising Layouts, Web Banners, and OOH Advertising.

 

 
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