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Judith Leiber Fall/Winter '19

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Concept

Track is Back | The campaign was launched to celebrate Juicy Couture’s 20th birthday, using nostalgia to the brand's advantage. A ‘Global Girl Squad’ of international influencers was created to show the brand’s diversity and inclusivity for girls all over the world.

Role

Graphic Designer | Assisted Creative Director in producing all campaign assets, including Campaign Guidelines, Marketing Plan, Advertising Layouts, Web Banners, and OOH Advertising.