Concept
To create continuity and a cohesive brand image, the Spring ‘19 campaign follows the previous season’s concept by producing whimsical portraits to showcase the new collection, Soirée Cinema. The bags were inspired by movie theater snacks and all things cinema.
Role
Senior Graphic Designer | Assisted Creative Director in producing all campaign assets, including Retouching Notes, Marketing Plan, Advertising Layouts, Web Banners, and OOH Advertising.